Form 4: 1-800-FLOWERS Director DeMark Receives Equity Grant

Eugene F. DeMark, a Director at 1-800-FLOWERS.COM, Inc., was granted 20,964 shares of Class A Common Stock as part of his director compensation package.

Summary

• Eugene F. DeMark, a Director of 1-800-FLOWERS.COM, Inc. (FLWS), acquired 20,964 shares of Class A Common Stock.
• The transaction occurred on December 10, 2025, and the shares were acquired at a price of $0, indicating a grant.
• These shares are Restricted Shares issued under Mr. DeMark's compensation package as a non-employee Director.
• The compensation policy for non-employee Directors includes shares of Class A Common Stock valued at $100,000, based on the closing price on the annual meeting date.
• The granted shares will vest on the first anniversary of the grant date.
• Following this transaction, Mr. DeMark directly beneficially owns 79,013 shares of Class A Common Stock.

Sentiment

Score: 6

Explanation: The filing reports a routine, expected director compensation event. While not a major market moving announcement, it reflects standard corporate governance and aligns director interests with shareholders, which is a slight positive.

Positives

• The equity grant aligns the director's financial interests with those of the shareholders, promoting long-term value creation.
• The compensation structure for non-employee directors is transparent and based on a defined policy.

Risks

• The granted shares are restricted and subject to a vesting period, meaning the director does not have full ownership until the first anniversary of the grant date.

Future Outlook

The granted shares are subject to a vesting period, with full ownership expected on the first anniversary of the grant date, aligning the director's long-term interests with the company's performance.

Industry Context

The practice of compensating non-employee directors with equity is a common industry standard, designed to align the interests of board members with those of the company's shareholders. This grant is consistent with typical corporate governance practices in publicly traded companies.

Comparison to Industry Standards

• Compensating non-employee directors with equity, such as restricted stock, is a widely adopted practice across various industries, including retail and e-commerce, to foster long-term commitment and alignment with shareholder value.
• The specified value of the grant ($100,000) falls within the typical range for director compensation at companies of similar market capitalization, though specific amounts vary based on company size, industry, and board responsibilities.

Corporate Governance

Stakeholder Impact

• Shareholders: The equity grant aligns the director's interests with shareholders, potentially leading to decisions that enhance long-term shareholder value.
• Employees: No direct impact on employees is indicated by this filing.

Next Steps

• The granted shares will vest on the first anniversary of the grant date, December 10, 2026.

Key Dates

Keywords

1-800-FLOWERS.COM, FLWS, Eugene F. DeMark, Director Compensation, Equity Grant, Restricted Stock, Insider Transaction, Form 4, Corporate Governance