Form 4: 1-800-FLOWERS.COM Executive Boosts Shareholding

Jonathan J. Feldman, President of BloomNet, acquired 5,675 shares of 1-800-FLOWERS.COM Class A Common Stock.

Summary

• Jonathan J. Feldman, President of BloomNet at 1-800-FLOWERS.COM INC (FLWS), acquired 5,675 shares of Class A Common Stock.
• The transaction occurred on October 9, 2025, at a price of $0 per share, indicating a likely equity grant or vesting event.
• Following this acquisition, Mr. Feldman directly beneficially owns a total of 62,480 shares of Class A Common Stock.
• The transaction was made pursuant to a Rule 10b5-1(c) pre-arranged trading plan, which allows insiders to set up future stock trades in advance.

Sentiment

Score: 6

Explanation: The acquisition of shares by an insider, even if a scheduled grant, generally reflects a positive alignment of interests and confidence in the company, contributing to a slightly positive sentiment.

Positives

• The acquisition of additional shares by a key executive, Jonathan J. Feldman, demonstrates continued alignment of management interests with those of shareholders.
• An increase in insider ownership can signal confidence in the company's future prospects.

Future Outlook

This filing does not contain forward-looking statements or guidance regarding the company's financial performance or strategic direction.

Industry Context

This insider transaction is a routine disclosure and does not provide specific insights into broader industry trends or competitive landscape for the floral and gourmet food gift industry.

Stakeholder Impact

• Shareholders may view the increase in insider ownership as a positive signal of management's commitment and belief in the company's long-term value.

Key Dates

Keywords

1-800-FLOWERS.COM, FLWS, Insider Trading, Form 4, Jonathan J. Feldman, BloomNet, Equity Grant, Stock Acquisition, 10b5-1 Plan