Vital Farms, INC Form 4 insider transactions

Vital Farms' Executive Chairperson, Matthew Ohayer, reported the sale of 30,000 shares of common stock through a pre-arranged 10b5-1 trading plan.

Vital Farms' President and CEO, Russell Diez-Canseco, sold 9,667 shares of common stock for approximately $429,102 through a pre-arranged 10b5-1 trading plan.

Vital Farms Executive Chairperson Matthew Ohayer sold 35,000 shares of common stock for approximately $1.4 million under a pre-arranged trading plan.

Vital Farms' Chief People Officer, Reena Chauhan Van Hoven, disposed of 344 shares of common stock to cover tax withholding obligations.

Vital Farms' President and CEO, Russell Diez-Canseco, reported sales of 16,700 shares and a donation of 10,000 shares of common stock.

Vital Farms Executive Chairperson Matthew Ohayer sold 100,000 shares of common stock for approximately $5.1 million as part of a pre-arranged trading plan.

Vital Farms' Chief Supply Chain Officer, Joseph Michael Holland, reported a future disposition of 412 common shares on September 2, 2025, to satisfy tax obligations.

Vital Farms Executive Chairperson Matthew Ohayer sold a total of 245,000 shares of common stock for approximately $12.6 million in late August and early September 2025.

Vital Farms' General Counsel and Head of Impact, Joanne Bal, sold 4,796 shares of common stock for $50.95 per share.

Vital Farms Executive Chairperson Matthew Ohayer sold 4,200 shares of common stock for $50.25 per share, executed under a pre-arranged 10b5-1 trading plan.

Vital Farms Executive Chairperson Matthew Ohayer sold 800 shares of common stock for $50.31 per share under a pre-arranged 10b5-1 trading plan.

Vital Farms' CMO and GM of Butter, Kathryn McKeon, executed pre-planned sales of common stock and exercised stock options.

Vital Farms' GC, SEC. and Head of Impact, Joanne Bal, sold 9,999 shares of common stock for a weighted average price of $47.70 per share.

Vital Farms Director Denny Marie Post sold 6,086 shares of common stock for a weighted average price of $47.75 per share in a pre-planned transaction.

Vital Farms' Chief Financial Officer, Thilo Wrede, exercised stock options and subsequently sold a portion of the acquired shares under a pre-arranged trading plan.

Vital Farms Director Karl Khoury sold 20,000 shares of common stock for approximately $952,600 on August 13, 2025, under a pre-arranged Rule 10b5-1 plan.

Vital Farms President and CEO, Russell Diez-Canseco, sold 16,700 shares of common stock for approximately $46.11 per share, executed under a pre-arranged 10b5-1 trading plan.

Vital Farms' SVP of Strategy, Stephanie Coon, reported the sale of 10,005 shares of common stock at a weighted average price of $46.15 per share.

Vital Farms' CSO and President of Eggs, Peter Nicholas Pappas, reported the sale of 2,811 shares of common stock for $45.35 per share.

Vital Farms' Chief Financial Officer, Thilo Wrede, sold 1,200 shares of common stock for $45.56 per share under a pre-arranged 10b5-1 trading plan.

Vital Farms Executive Chairperson Matthew Ohayer sold 10,000 shares of common stock for approximately $427,800 in pre-planned transactions.

Vital Farms Executive Chairperson Matthew Ohayer sold 30,000 shares of common stock for approximately $1.07 million through a pre-arranged trading plan.

Vital Farms Executive Chairperson Matthew Ohayer sold 5,000 shares of common stock for approximately $40.34 per share as part of a pre-arranged Rule 10b5-1 trading plan.

Vital Farms Chief Financial Officer Thilo Wrede reported a pre-planned sale of 1,200 shares of common stock at $38.97 per share, while also disclosing a recent acquisition of 270 shares through an employee stock purchase plan.

Vital Farms, Inc. Executive Chairperson Matthew Ohayer has filed a Form 4 indicating the future exercise of employee stock options to acquire 18,180 shares of common stock on July 11, 2025.

Matthew Ohayer, Executive Chairperson and 10% Owner of Vital Farms, Inc., sold 30,000 shares of common stock for approximately $1.18 million through a pre-arranged Rule 10b5-1 trading plan.

Vital Farms, Inc. Director William B. Cyr was granted 3,044 restricted stock units, which will vest in three equal annual installments starting July 1, 2026.

Matthew Ohayer, Executive Chairperson of Vital Farms, Inc., reported the sale of 30,000 shares of common stock through a pre-arranged Rule 10b5-1 trading plan.

Vital Farms, Inc. Chief Financial Officer Thilo Wrede sold 1,200 shares of common stock on June 12, 2025, under a pre-arranged Rule 10b5-1 trading plan.

Vital Farms, Inc. Director Kelly J. Kennedy was granted 3,423 restricted stock units (RSUs) on June 11, 2025, as part of her compensation.